Paw Points Rewards is an online loyalty program that rewards members for cat product purchases. The web app uses a vibrant color palette and playful elements to capture the fun, cute spirit of the cat community.
The Experience
The UX UI needed to be intuitive and easy to navigate. We discovered that many of the users were of a certain demographic that was less tech-experienced. We had to be very clear and intentional about functionality choices. We also had to ensure we considered any possible accessibility issues, such as font size and contrast. We created empathy maps, personas, user flows, wires, journey maps, user testing, and prototypes to ensure we understood how our visitors might use and experience the web app.
UI Elements
Paw Points Rewards needed its site/app components and iconography to be as playful and fun as its primary subject, cats. A vibrant color palette was selected for the icons, paired with thin lines and strokes. Additional character was added by using an offset color fill. The illustrations carry through the whimsical, playful look and feel.
