Fresh Step's Hot to Adopt Campaign
Fresh Step launched a campaign to raise awareness about cat adoption and to debunk the "Cat Lady" stereotype, out to prove that a woman who loves cats is not an old recluse but a stylish, lit, and confident individual. As Art Director & Designer, I worked with the copywriter and developers to create a feline fashionable experience.
Yas Clean Sweepstakes
Clorox Scentiva teamed up with fashion icon and personality Billie Porter to bring the extra fabulous "YAS CLEAN" sweepstakes. The page needed to be vibrant and exciting to match the next-level energy of Mr. Porter.
Pin-Sol Vashtie Collab
Pin-Sol teamed up with Social Media Influencer Vashtie to make a unique pair of kicks for all the sneakerheads out there. They needed a landing page where customers could sign up to get alerted when the drop would happen. They sold out in minutes.
Clorox Safer Today Alliance
At the height of the pandemic, Clorox was a leader in solutions preventing the spread of the C19 virus. They created the Safer Today Alliance. A coalition of major corporations dedicated to preventative measures in their customer-facing business practices. A landing page was needed to provide information about the initiative.
Fresh Step Outstretch
Fresh Step wanted a page dedicated to educating consumers about their new product innovation. It contained a variety of interactive aspects to keep the page interesting, which was especially important given its subject matter.
Brita Homepage &
Sustainability Landing Page
As a fan of basketball, the Brita Homepage update was an exciting assignment, as we had the opportunity to work with some amazing visual assets featuring Stephen Curry. The Brita Sustainability page needed to feature a timeline, so I created a visually compelling interactive feature that takes the user through the history of sustainability projects sponsored by Brita.
Burt's Bees Baby Landing Page
The natural beauty brand needed a webpage that focused on its line of baby products. An elegant solution was created that focused on the aesthetic of the mother and baby. As the Digital Art Director/Designer on the project, I worked with the copywriter and presented solutions that brought the page to life.
