Every design journey begins with meticulous research and the timeless artistry of pencil and paper. My process seamlessly integrates traditional craftsmanship with modern technology, culminating in a logo that resonates with your audience.
Case Study 1: Elev8Docs Identity
Color Congress needed a campaign identity for a new initiative that focused on promoting underrepresented documentaries. They wanted a modern design that would appeal to all audiences. The design utilizes the circle shape as the base of all letter forms. Creating a pleasing gestalt effect.
Case study 2: AT•TECH Logo
AT•TECH was the tech arm of the global staffing company Apple One. They needed a brand identity to represent the division to differentiate the two sectors. A timeless modern solution was created for them. The company was eventually absorbed into Apple One.
Case Study: Marketing Nation Concepts
Marketing Nation was an internal marketing group for a major CPG brand. They needed an identity for events and gatherings. They wanted the feel to be vintage and rustic. I developed several iterations to hone in on a timeless look.
