Hidden Valley launched a food truck, and it was a big, tasty deal! It was a campaign that needed a landing page that gave all the delicious deets, as well as location information for Hidden Valley faithful, so they could track the truck and find out when it would be coming to their city.
The Wires
The initial wireframes incorporated exploratory concepts and unconfirmed features. My focus was on establishing an information hierarchy around the confirmed elements—such as clearly defining the Food Truck’s mission and ensuring accurate visibility of its real-time location on the map.
The Interactive Map
The interactive map was an integral part of the Food Truck experience. It was important to clearly inform the user where and when the truck would be in their area. Below are wires along with VisD explorations.
The mobile experience was smart and functional. The hero section would provide a video of drone footage of the FT experience, showing patrons enjoying the event.
The desktop experience followed the simplicity of the mobile experience. Providing a bold full-width view of the campaign.
The Identity
Creating the event identity was a lot of fun. After several explorations, we settled on the iconic burger shape, since the signature dish was the Ranch Burger.
