Email systems extend a brand’s voice and personality, offering deeper connections through personalization. With the trust of shared information, content should deliver substance—not just promotions.
Brita Email System
Brita had just launched a new brand identity, voice, and tagline. Our team developed a new email system to reflect the refreshed look and feel, starting with UX to ensure a thoughtful, tested experience. Using research-driven insights, we designed content customers wanted while infusing subtle elements to capture the brand’s new energy. I served as hands-on visual design and experience lead.
Paw Points Email System
Paw Points, a rewards program from Fresh Step, was expanding beyond the brand to reward all cat product purchases—a major shift. The goal was to create a fun, gamified email experience that aligned with the newly launched website while keeping its own identity. Design choices fostered a welcoming feel for cat lovers, with the broader aim of capturing 1PD and engaging pet owners loyal to other brands. I served as hands-on visual design and experience lead.
Kingsford Email System
Kingsford’s rebrand and new website targeted expanded customer segments, requiring an email system that balanced loyalty with growth. Personalization was key—content was tailored using data from existing customers and new sign-ups. The design felt fresh, youthful, and lifestyle-driven, with rich food imagery. I served as hands-on visual design and experience lead.
