Brita’s Amazon page needed a refresh to optimize conversion rates, modernize its look, simplify the shopping experience, and infuse campaign energy.
The Strategies
Beginning with the hero section, we introduced the updated branding while creating a clear entry point to explore and shop products. Native, seamlessly integrated CTAs were placed across product segments to maintain a non-intrusive, engaging experience while driving improved conversion rates.
Here are other examples of this strategic CTA placement. Modules were designed to show product features and benefits immediately followed by a CTA to drive engagement.
Minimalist interactive modules were implemented to alleviate CTA fatigue for shoppers while still providing access to the purchase funnel.
Test Modules
We wanted to find out whether modules like this, featuring product price and ratings, increased product engagement and upper-funnel entry. As we know, ratings are a huge RTB for shoppers. They proved to be very effective.
Full E-commerce Experience
Results
The optimization delivered strong results, with metrics showing a clear lift in engagement and overall purchases.